Are your brand differentiators better than green carpet?
In the age of ubiquity and sameness, do you know what it is about your brand that attracts and retains customers? Have you asked them?
The danger of “good-enough” marketing
One of the age-old challenges to marketing is the danger of settling for "good enough" in content and creative. AI makes this worse.
The Power of a Bow Tie Funnel and Lead With Help for SAAS
How SaaS companies can use a Bow Tie Funnel and a Lead with Help strategy to retain current clients, increase profitable sales, and mitigate churn.
Bishop Linville Turns 4!
What does it mean for a company to complete its fourth turn around the sun? And what’s coming in year 5?
So Now We’re Uploading PII to AI?
A July 2026 research report from Zapier found that 79% of workers have entered sensitive info like PII! and logins into AI
Lead with Help
The Power of a Lead with Help strategy as LinkedIn declines in efficacy, companies plan for zero traffic from search in 2027, and Claude watermarks content.