The danger of “good-enough” marketing
One of the age-old challenges to marketing is the danger of settling for "good enough" in content and creative. AI makes this worse.
The Power of a Bow Tie Funnel and Lead With Help for SAAS
How SaaS companies can use a Bow Tie Funnel and a Lead with Help strategy to retain current clients, increase profitable sales, and mitigate churn.
Bishop Linville Turns 4!
What does it mean for a company to complete its fourth turn around the sun? And what’s coming in year 5?
So Now We’re Uploading PII to AI?
A July 2026 research report from Zapier found that 79% of workers have entered sensitive info like PII! and logins into AI
Lead with Help
The Power of a Lead with Help strategy as LinkedIn declines in efficacy, companies plan for zero traffic from search in 2027, and Claude watermarks content.